Overview

One of India’s leading Fintech companies, Signzy is revolutionizing the BFSI landscape with cutting-edge Digital Onboarding solutions like e-KYC, Video KYC, Digital Contracting, Aadhar Signing and AI-driven Transaction Monitoring and Fraud Risk Management, Signzy enables banks and NBFCs to streamline compliance, enhance fraud detection, automate workflows, and ensure regulatory adherence with the latest technology to deliver secure and seamless customer experience.

Challenge

Our Approach

To address these challenges, we adopted a strategic and data-driven ABM approach:

Account-Based Marketing (ABM): We mapped out the universe for all the use-cases across the BFSI sector and identified decision-makers and influencers from account lists approved by the Signzy team. We created tailored content to address pain points in the industry, ensuring relevance and engagement in outreach.

Multi-Touch Outreach Campaigns: Combining multiple drip email campaigns and warm calls with use-case specific pitch, we maintained consistent lead flow, nurtured and qualified leads to meetings.

Performance Metrics & Feedback: We analyzed response patterns and continuously optimized strategies to improve lead quality and conversion rates.

Key Achievements

• SQL Generation: We consistently delivered 5-6 Sales Qualified Leads (SQLs) monthly from Signzy’s approved BFSI account list.

• Large BFSI Leads: The leads we generated included the top NBFCs, banks and Insurance companies in India and meetings were set with the key influencers and decision makers.

• Improved Lead Quality: Our account-based strategy provided a significant boost to the top-of-funnel with more than 40% leads going to advanced discussions, significantly above industry benchmarks.

• Essential Sales Channel: Signzy reported a noticeable uptick in client acquisition, with several SQLs transitioning into paying clients.

Despite the competitive landscape and hard-to-crack target audience, our curated targeting and multi-touch outreach strategies ensured sustained engagement, leading to consistent SQL generation and high-quality leads. By aligning our efforts with Signzy’s growth goals, we transformed challenges into measurable successes.