Overview

ORBO’s Beauty AI automation solutions provide a visual experience and discovery layer for any brand/D2C/E- commerce/retailer. The brand gains insights into demographics, facial features, skin tone, abnormalities, and customer intent using the AI tools. This drives customized product research as per market segmentation and reduces Customer Acquisition Cost. ORBO has a very niche market with a minute Total Addressable Market (TAM). They also appeared on Shark Tank (Season 3) and received a great deal.

Challenge:

Orbo was in search of a reliable partner who could deliver quality leads from their niche and hard to crack market. Past negative experience with another lead generation company had created skepticism and hesitance in a partnership. With a desire for cautious engagement, they requested a pilot project before committing to a long-term contract. We created a Pilot agreement to secure 3 SQLs from a pre-approved list of target companies within one month.

The Process

Understanding the Client and Solutions: We took the time to understand Orbo’s AI Beauty solutions & created a tailored strategy for lead-generation based on our understanding and experience of the D2C segment.

ABM Strategy: We initiated our Account Based Marketing approach with a Drip email sequence for their AI products. We used engaging graphics, solution decks and demo links as well in our emails for maximum impact.

Rapid Responses: By the 2nd week of engagement, we started a calling campaign based on the campaign analytics and started receiving responses and initiated qualification process.

Meetings Scheduled: In the third week, we successfully scheduled meetings with decision-makers of 3 leading cosmetic and skincare companies. Our approach emphasized personalized outreach and tailored messaging, resonating with the distinct needs of these brands.

Target Achieved: All meetings were quite positive and resulted in further discussions. with high likelihood of closures.

Impact

the results

· Successful Lead Generation: All three leads engaged in further discussions, validating the quality of leads provided by Kredis.

· Client Satisfaction: Orbo expressed satisfaction with the pilot project’s outcomes, highlighting the quality of interactions and alignment with their expectations.

conclusion

The pilot project not only showcased Kredis’ capability in delivering quality leads but also rebuilt Orbo’s trust in lead generation partnerships. Following the successful completion of the pilot, Orbo signed a longer-term contract with Kredis, solidifying a strategic partnership poised for growth.

key takeaways

·  Our understanding of the client and solutions and our expertise in the D2C, ecommerce and omni channel segment resulted in creating effective strategies.

·  Quick execution and personalized outreach significantly enhance lead generation efforts.