overview

EzeWok is a leading remote service provider specializing in AI Teleradiology operations, catering to a global clientele of 100+ Diagnostic Centers, Hospitals and Healthcare Professionals with a remarkable 94% on-time report delivery rate and an impressive 99.5% accuracy in reports.

Challenge

The Company had already established a strong customer base in India and was performing well in the local market. However, they aimed to expand their business internationally by entering the U.S. market. This presented a significant challenge, as they needed to connect with a new audience and establish relationships with diagnostic centers and hospitals in the U.S. The primary hurdle was generating high-quality leads in this highly competitive and unfamiliar market, which required a targeted approach and expertise in outreach strategies.

Our Approach

To address these challenges, we adopted a strategic and data-driven approach:

1. Account-Based Marketing (ABM): We identified decision-makers from EzeWok’s approved Hospitals and Diagnostic Centers account list and tailored messaging to address their pain points, ensuring relevance and engagement.

   
   

2. Multi-Touch Outreach Campaigns: Combining email campaigns, LinkedIn outreach, and follow-up calls, we maintained consistent communication to keep leads warm throughout the elongated sales cycles.

   
   

3. Performance Metrics & Feedback: We analyzed response patterns and continuously optimized outreach strategies to improve lead quality and conversion rates. 

Key Achievements

• Delivered consistent results by providing 4-5 qualified meetings every month with key decision-makers in diagnostic centers and hospitals across the U.S.

• Ensured the leads were highly targeted and relevant to the company’s offerings, increasing the chances of meaningful conversations.

• Achieved an 80% lead progressing to further discussions involving commercial negotiations and pilot project implementation.

• Significantly reduced the time and effort required for the client to identify and engage with potential customers in the U.S. market.

• Played a crucial role in helping the client establish a strong foothold in the U.S. healthcare sector and accelerate their market entry.

Despite the niche audience and extended sales cycles, our meticulous targeting and multi-touch outreach strategies ensured sustained engagement, leading to consistent SQL generation and high-quality leads. By aligning our efforts with EzeWok’s growth goals, we transformed challenges into measurable successes.