Boosting Sales Momentum for Teal India

Turning Cold Leads into Active Opportunities with Effective Outreach Strategies for Teal India

Overview

Teal India simplifies the due diligence process by offering efficient real estate data collection, legal checks, and document management solutions. Their services help companies streamline operations, reduce turnaround time, and lower costs.

Challenge

Teal's Long Sales Cycle led to leads going cold over time

Despite their impressive growth, Teal faced challenges due to their long sales cycle, which led to leads going cold over time. The company was keen on re-engaging these cold leads while also capturing untapped market potential. Teal needed a reliable partner to help them reconnect with key decision-makers and strengthen their sales pipeline. After evaluating their options, Teal chose Kredis Consulting as their trusted partner to guide them through this phase of growth.

Our Approach

Kredis brought in its experience with a tailored approach aimed at re-engaging cold leads and building a strong sales pipeline. Our strategy focused on delivering quick results while ensuring long-term success.

Universe Mapping: We identified key decision-makers in industries such as banks, NBFCs, and housing companies. This helped us target high-potential leads and connect with the right people.
Account-Based Marketing (ABM): We ran personalized email campaigns and followed up timely to engage decision-makers and build strong relationships.
Cold and Warm Calls: We made warm calls after receiving positive responses and also conducted cold calls to reach key decision-makers. This resulted in an average of 4-5 meetings per month over the 7-month engagement with Teal.

Key achievements

Tangible results in Teal campaign in 6 months

In just 7 months, Kredis helped Teal build a strong sales pipeline. The results included:

Consistent engagement with more than 15 high-quality meetings in a quarter, leading to a steady flow of new opportunities.
A 30% increase in qualified leads and improved engagement with prospects.
Successfully re-engaging the previously cold leads, turning inactive prospects into active ones.
Significant growth in the sales pipeline, with 50% of meetings progressing into negotiations.

This is how Kredis helped Teal convert leads into opportunities, drive momentum, and strengthen their market presence. By targeting key decision-makers and using ABM strategies, Teal now has a stronger sales pipeline and better growth prospects.