OVERVIEW

Finahub is a prominent Fintech company specializing in Digital Onboarding solutions. Finahub provides cutting-edge technologies for e-KYC, Video KYC, and Aadhar-based compliance tools like FinaVault, FinaSign, FinaKYC, etc. to simplify and accelerate regulatory adherence for banks and NBFCs. Their innovative solutions are trusted by financial institutions seeking seamless compliance processes.

Challenge

Finahub’s sales team faced significant constraints:

1. Limited Sales Resources: A small sales team restricted their ability to scale operations effectively.

2. Lack of an Outbound Sales Function: They had no structured outbound sales efforts, limiting their market penetration and lead generation capabilities.

To overcome these challenges and establish a robust sales pipeline, Finahub partnered with Kredis for Inside Sales and Lead Generation.

Our Approach

To secure meaningful conversations with key stakeholders, we implemented a targeted Account-Based Marketing (ABM) approach tailored to their TAM of NBFCs and private banks. Here’s how we executed the strategy:

1.  Defining the Ideal Customer Profile (ICP):

   - Collaborated with Finahub to identify high-potential accounts, focusing on NBFCs and private banks with a clear need for digital onboarding and compliance solutions.

   
   

   - Prioritized accounts based on their size, revenue, loan book size and existing tech stack.

   
   

   - Targeted critical decision-makers such as Chief Risk Officers (CROs), Product Heads, and Digital Transformation Heads.
   

2. Customized Outreach Campaigns:

   - Created tailored messaging for according to buyer persona, emphasizing Finahub’s expertise in delivering seamless onboarding solutions.

   
   

   - Highlighted the compliance, efficiency, and cost-saving benefits that Finahub offers to banks and NBFCs.
   

3. Proactive Lead Nurturing:

   - Engaged prospects with follow-ups based on their responses, interest level, current pain-points, and need for the solution and scheduling meetings accordingly.

This approach ensured that Finahub consistently had an active top-of-the-funnel, leading to strong engagement and increase in business.

Key Achievements

1. 40 Sales Qualified Leads (SQLs): Many of these leads progressed to advanced discussions, driving tangible growth for Finahub.
   

2. Established Outbound Sales Functionality: Created a sustainable outbound sales process that Finahub’s team could continue leveraging.
   

3. Maximized Sales Outreach: Improved outreach of Finahub’s sales process by 70%, allowing their small team to focus on high-value opportunities and significantly reduce time spent on unqualified leads.

   
   

   By partnering with Kredis, Finahub was able to overcome its sales resource limitations and establish a strong foothold in the market. The collaboration showcased Kredis’ ability to build and execute impactful outbound sales strategies, empowering businesses to scale their sales operations effectively.

   
   

   Ready to transform your sales pipeline? Contact Kredis today to see how we can drive growth for your business!